Events Press Release

Valentines Make-over Joy for Cancer Sufferers

What: Caroline’s Campaign Cancer Makeover
Where: Denise Lebar 14 Dufferin St. London EC1Y 8PD (Nearest tube Old Street)
When: Monday February 6th at 11.30am
After party at Rydges 61 Gloucester Road Kensington SW7 4PE UK at 6pm prompt (Nearest tube Gloucester Road)

After being diagnosed with Breast Cancer in 2004, cancer campaigner, Caroline Monk (Monkey) knows all too well how devastating the effects of losing your hair, eye brows and eye lashes can feel for Women. Caroline Comments ‘It was a dreadful experience, the chemotherapy left me looking like a bald alien, and feeling very unfeminine and depressed. So in 2007 Caroline, recently awarded, London Personality of the Year, set about helping other cancer sufferers by organising free pampering days, worth over £1,000. Since launching the campaign, Caroline’s helped dozens of women in Manchester, London, Essex, Birmingham, Liverpool and Leeds and is now busy organising her latest event to be held on 6th February 2012 in London, to provide a Valentine’s Day themed make-over experience to some more very deserving women.

This year the make-over event is being held at Denise Lebar, a specialist London hair loss boutique, and together with Caroline’s team of volunteers will give dramatic new looks to more ladies, whose lives and confidence had been shattered by cancer.

The side-effects of life-saving cancer treatments such as chemotherapy – can have a devastating effect on the physical appearance. As well as nausea and fatigue, the side-effects of chemotherapy include hair loss, skin and nail problems, weight loss and weight gain. These symptoms serve as a constant reminder of the disease and can make coping with the illness very difficult, especially for women. This special charity event will see the women pampered with manicures, make-up sessions and even tattooed eyebrows by Karen Betts as well as hair make-overs from Denise Lebar’s expert team and wigs styled and donated by Trendco.

Caroline adds,
“Losing your hair is about so much more than personal vanity – it is
how other people perceive and treat you”, When I was ill, there were days I felt so low because I looked so hideous and I would have jumped at the chance of being given a makeover. I wish back then I had access to the team of experts that I am now working with. The permanent make-up and Denise Lebar’s hair replacements systems look so natural they really can transform women back to how they looked before they had undergone any cancer treatment. All the team we work with our giving up their time for free to help these deserving women. Hayley Sparkes from Gorgeous Star PR, has joined the team this year, to help bring the event together with the help of some of her generous clients.”

The women taking part in Caroline’s Campaigns up and coming event have all been nominated by relatives and friends as deserving of the treatment as they fight
their own personal battle with cancer. Following the make-over treatments at Denise Lebar Boutique, the women will be taken over to the top London Hotel, Rydges in Kensignton, to join their families and showcase their new look. Celebrity guests and supporters of Caroline’s campaign will also join in the celebrations to really help make the day extra special for the women taking part.

Caroline Summarises, “Helping people with cancer is not just about finding cures and funding research, it is about caring for the people who go through it. Chemotherapy can take away all that feels feminine, but if you look ill you will feel ill, if you look fabulous you will feel fabulous, and that is exactly how we will make these women and their families feel at the end of this special valentine’s day treat.’

For more on Caroline’s Campaign: caroline.monk@gmail.com